Oh my God, I have 126 papers to organise into LR matrix to help me with research references. Tonight I did the matrices for Technology Readiness Index and Technology Adoption Model.
Scary thing is, I feel like my references are not enough. But of course I did find a major discovery that I could use in my research argument.
For example, as the case with TAM, apparently some literature proved that not both indicators – Perceived Ease of Use and Perceived of Usefulness, are statistically significant towards intention to use a new technology. In a marketing research by Muk & Chung (2014) showed that in Korea, perception of usefulness is more important than perception of ease of use, which are different than the targeted samples from the United States. Similarly, a research by Jimenez et al (2021) showed the same towards intention to adopt AI applications in agriculture industry. Interestingly, findings by Mohr & Kuhl showed that perception of ease of use is more significant than perception of usefulness in adopting new technology in agriculture. I see the pattern here, that, young and technology adept population favour ease of usefulness over their perception of usefulness in order to use a new technology; while Easterners or less savvy tech users put more importance on whether the new technology is useful for them or not.
These are from just a few applied papers that I have read. Perhaps I could form an argument here, given that they value usefulness over ease of use, users are likely to use the new technology if they can be convinced that the new technology supports the farmers ambidextrous attitude and ambition towards managing their farms with AI technology.
I need to find more paper and evidence on integrating TAM and TRI to form TRAM. I have read a few, but not sure why there is only one paper in that reference folder now. Tomorrow, I will find more paper on TRI in agriculture sector or AI adoption, and then find evidence on entrepreneurship and ambidexterity among farmers relate with propensity to adopt new technology. One more paper to review and I call it a night!