Virtually Nurul – { Research | Fitness | Designs } by Nurul

Tag: dba milestones

  • DBA – 3rd Semester, In!

    This weekend I spent a lot of my time for activities involving my DBA studies.

    Had my 4th presentation on my DBA research proposal, that I do not have any fear to talk about it to anyone (hopefully) at all. The more I present and received feedback from lecturers, the clearer I get on what are the challenges to do it; and how can I improve the research. My confidence also grew a lot. The lecturers and my peers had warned me that the actual defense session is going to be brutal. I do not yet feel threatened or stressed out by it, but I have still to prepare myself for what can happen.

    Explaining my literature review leading to research framework

    I did the presentation in the midst of class learning about PLS-SEM, but glad that I managed to catch up what was it all about after missing about one and a half hours of lecture and demonstration.

    I feel the time is just right. Had I presented my proposal before I have the slightest idea what PLS is all about, I might be fried and burnt down to ashes, if methodology is asked out of me. The more I just let things flow and not stressing over it, the more convinced I am that Allah has everything laid out for me. I just need to do my best in my capacity and with the help of others around me.

    All of us DBA classmates minus one, with Dr Chua and her husband

    We also had a nice dinner last night at a native cuisine restaurant at Hotel No. 5. It was a nice and chill hang out with my classmates and the lecturer. I don’t really know what was nice about it. The whole experience, the company, our dynamic conversations that really made the night, I guess. We spent for a whole 2 hours there, but it felt longer that time.

    At this point of time, I really am feeling that I am together with my tribe – people who are more like me; and less like the people who I tried so hard to belong to. I feel like I have really grown and upgraded; and I am so pleased with myself. Thank you Allah for all the experiences you sent my way. And for my mom, for being there for me in the toughest of times.

  • Completing my LR Matrix

    Oh my God, I have 126 papers to organise into LR matrix to help me with research references. Tonight I did the matrices for Technology Readiness Index and Technology Adoption Model.

    Scary thing is, I feel like my references are not enough. But of course I did find a major discovery that I could use in my research argument.

    For example, as the case with TAM, apparently some literature proved that not both indicators – Perceived Ease of Use and Perceived of Usefulness, are statistically significant towards intention to use a new technology. In a marketing research by Muk & Chung (2014) showed that in Korea, perception of usefulness is more important than perception of ease of use, which are different than the targeted samples from the United States. Similarly, a research by Jimenez et al (2021) showed the same towards intention to adopt AI applications in agriculture industry. Interestingly, findings by Mohr & Kuhl showed that perception of ease of use is more significant than perception of usefulness in adopting new technology in agriculture. I see the pattern here, that, young and technology adept population favour ease of usefulness over their perception of usefulness in order to use a new technology; while Easterners or less savvy tech users put more importance on whether the new technology is useful for them or not.

    These are from just a few applied papers that I have read. Perhaps I could form an argument here, given that they value usefulness over ease of use, users are likely to use the new technology if they can be convinced that the new technology supports the farmers ambidextrous attitude and ambition towards managing their farms with AI technology.

    I need to find more paper and evidence on integrating TAM and TRI to form TRAM. I have read a few, but not sure why there is only one paper in that reference folder now. Tomorrow, I will find more paper on TRI in agriculture sector or AI adoption, and then find evidence on entrepreneurship and ambidexterity among farmers relate with propensity to adopt new technology. One more paper to review and I call it a night!

  • DBA Journey: Consistency & Progress

    Third semester in on my DBA journey. Still do not get the hang of writing consistently. I managed to come up with a draft for my research proposal. However, it is still lacking of stuffs like structure, evidence and further idea synthesis.

    My goal is to finalise my proposal by this week (9 -15 July 2023) so that I could be cleared for research defense session by end of the month. I used to have Trello laid out to track my progress, it might be organised but highly tedious for me. So, let’s try another approach.

    I’m gonna publish a list here for me to complete by this month, and update what I do as I progress along.